We help clients grow strategically and solve tactical challenges through a two-pronged methodology: STEM growth advisory services built on a foundation of operational experience, and strategy built on data-driven market insights.
The team at STEM Insight is relentlessly focused on one outcome for our clients: accelerated growth of your STEM company through market research.
Market Research That Drives Your Product Development
- Pricing research including Gabor-Granger, Van Westendorp, and Conjoint Analysis
- Voice of customer including STEM Panels, data-informed persona development, in-depth interviews, and focus groups
- Product naming including design & educator testing, brand guide development, and tagline testing
- Brand awareness research including market share analysis and longitudinal studies
- Market sizing including trends, total available market (TAM) & serviceable addressable market (SAM)
- Competitive analysis including secondary market research and market surveys
- Product feature prioritization through both qualitative and quantitative analysis—conjoint analysis