STEM Insight is a collaborative coalition created by Arc Capital and Catapult X, two of the most globally respected names in STEM EdTech strategy, to bring you world-class market research.

We help clients grow strategically and solve tactical challenges through a two-pronged methodology: STEM growth advisory services built on a foundation of operational experience, and strategy built on data-driven market insights.

The team at STEM Insight is relentlessly focused on one outcome for our clients: accelerated growth of your STEM company through market research.

Market Research That Drives Your Product Development

Research Services
  • Pricing research including Gabor-Granger, Van Westendorp, and Conjoint Analysis
  • Voice of customer including STEM Panels, data-informed persona development, in-depth interviews, and focus groups
  • Product naming including design & educator testing, brand guide development, and tagline testing
  • Brand awareness research including market share analysis and longitudinal studies
  • Market sizing including trends, total available market (TAM) & serviceable addressable market (SAM)
  • Competitive analysis including secondary market research and market surveys
  • Product feature prioritization through both qualitative and quantitative analysis—conjoint analysis
An abstract graph shows bubbles and line graphs to represent market research data
Instead of “winging it”, let us help you find a clear path towards growth